We are excited to share some good news What if I told you that Crown Royal Canadian Whiskey maker Diageo announced plans to build a new CAD$245 million distillery with the capacity to produce up to 20 million of litres of alcohol annually and increase the almost thousand Canadian jobs that Diageo already creates? Exciting, right? What if I added that this new investment in North America’s most valuable whiskey brand, will run on 100% renewable energy, be carbon neutral, and have zero of its waste end up in landfills? I knew it…great news!
Right in time for Earth Day 2022, this announcement goes hand in hand with Canada’s commitment to cut more pollution and create more good jobs. Canada is on a path to exceed its 2030 Paris Agreement emissions reduction target and with investments like this, is putting together the foundation towards a net-zero future by 2050.
In addition to Canada’s climate plan, Diageo was attracted to Canada’s welcoming business environment. When looking for global market access, unparalleled talent, and a low cost environment, Canada continues to lead the way as the choice to grow your business. With the largest Fortune 500 companies expanding operations or establishing new R&D hubs in Canada, it is no surprise that Foreign Direct Investment into Canada hit a 15 year high in 2021. In fact, the Global Business Policy Council recently named Canada within the world’s top 3 for investor confidence in its 2022 FDI Confidence Index.
Canada and the US share the same vision for an inclusive economic recovery and recognize the opportunity for clean growth driven by workers, communities, businesses, and innovation. This Diageo North America announcement demonstrates this collaboration toward a sustainable future. For more good news and advice on how to grow your business internationally, Canada’s Trade Commissioner Service stands ready to help you. For global investors looking to unlock investment opportunities and facilitate expansion in Canada, visit Invest Canada.